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Instagrammers in Demand by Major Brands
Instagrammers are the new brand influencers.
In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash, trips, swag—to a coterie of widely followed smartphone photographers in exchange for snapshots broadcasting products or events.
Pop-up office cubicles created from recycled cardboard
Pop-up structures are no longer a new phenomenon on our virtual pages, but recently we came upon an example with an interesting twist. Specifically, through a partnership with manufacturer Dufaylite, UK-based Duke Studios has created ten studio offices constructed out of Dufaylite’s Ultra Board, a building material that’s strong yet fully sustainable and recyclable. READ MORE…
Media Decoder: Social Drawing, an Up-and-Coming Marketing Tool
To promote the new season of “Cake Boss” on TLC, there will be contests to design a cake using Doodle.ly, a social-drawing app.
Volkswagen Fox: Twitter Zoom Campaign
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations.
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