We can only wonder how quickly one of these billboards would fill up on a summer evening in Minnesota!
ING funded this PR stunt for the Rijksmuseum in Amsterdam. We think you’ll agree it turns the flash mob into a true work of art.
Can you say PTACD (Post-Traumatic Ad Campaign Disorder)?
Regular readers of Springwise may remember our recent coverage of the PowerPot, a cooking device that takes advantage of disparities in thermal energy to power phone chargers. Now the Epiphany onE Puck aims to achieve something similar, enabling anyone to charge their handset using hot or cold drinks. READ MORE…
Time-lapse photographer Samuel Orr has completed a beautiful short film of New York City that shows the passing of a day in the Big Apple in a beautiful way.
Orr tells us,
On a visit to NYC a few years ago, I realized that the city changes as well, in ways that people don’t often notice, and thought it would be cool to make a short film about the city coming to life pre-dawn, commuters heading in, the activity of a day, and the reverse in the evening.
Over 100,000 still photographs went into making the piece (a few of the shots are sped-up video). Orr took four separate trips to NYC between 2011 and 2012, and shot the images using a Canon 7D, a Canon T3i, and a couple of Nikon Coolpix 5000 point and shoots. The total time spent photographing the city was six weeks.
Once he had the images he needed, Orr combined them into 30fps time-lapse videos and added “natural sounds of the city you’d hear from various vantages” to each segment, which he says is “lacking in nearly all time-lapse films.”
Qualcomm was on a quest to create the best bus stop ever, so they put up posters driving commuters to a mobile site that held surprises for those who dared to press the button.
NIVEA Deo: Stresstest puts unsuspecting consumers in a highly-stressful situation, all part of marketing their newest deodorant. In a word: brilliant.
Coke is Open(ing) Happiness with the help of balloons this time.
TNT brought the drama back to the streets of Europe once again, this time in the Netherlands.